MBA in Marketing program gives students a thorough understanding of basic management concepts including accounting and business law, added for good measure. Factoring in the needs of candidates, the course also introduces them to Research Methodology, that helps gauge consumer perspective and formulate effective marketing strategies, accordingly.
Eligibility
Graduation or Students studying in final year degree course and are yet to pass the final year examination can also apply, subject to completion of graduation in current academic year and within the time period specified by Brevity.
Duration
The duration of the Master Program of Business Administration is two years.
The registration period is valid for four academic years.
SEMESTER I : | SEMESTER II : |
Management Concepts and Organizational Behavior | Financial Management |
Managerial Economics | Marketing Management |
Accounting for Managers | Human Resources Management |
Business Environment & Law | Operations Research and Management |
Research Methodology | Strategic Management |
SEMESTER III : | SEMESTER IV : |
Consumer Behaviour | Rural Marketing |
Marketing Research | Services Marketing |
Industrial Marketing | Advertising & Sales Promotion |
Logistics And Supply Chain Management | Customer Relationship Management |
Retail Marketing | Global Marketing |